News

The Crucial Role of Property Photography in Crafting a Hotel’s Brand Identity

By
Wade Bryant, Vice President, Sales & Marketing, Americas
In an age of increasing technology and social media, there is an uptick in guests booking hotels based on reviews, aesthetic and presented imagery. With this in mind, there needs to be an emphasis on the role that photography and other multimedia tools play in crafting a hotel’s brand identity in addition to increasing booking rates and guest satisfaction. In the highly competitive landscape of the hospitality industry, well-planned and executed property photography is critical to a hotel’s success. While its most basic function is to show consumers what the hotel looks like, the power of photography extends far beyond mere visuals. In a growing age of social media and image-based consumerism, it’s important to be able to go beyond capturing accurate photos. There is an expectation—and really, a goal to be on the cutting edge—to leverage immersive media like 360-degree photos, 3D renderings and video to tell a compelling visual story. This not only showcases the property so guests know what to expect, but it also builds anticipation and connection so that they are excited to stay with us and capture their own memories. Drone photography and 360-degree virtual tours can significantly enhance a hotel’s competitive advantage. Virtual tours are particularly impactful for hotel sales teams, enabling them to conduct virtual site visits for customers who cannot visit in person. Drones provide unique angles and perspectives that cannot be captured otherwise.
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Valor Hospitality Partners Announces Strategic Expansion into Saudi Arabia, Aligning with Vision 2030

By
Valor Admin
Valor Hospitality Partners, a leading global full-service hotel management company, is proud to announce expanding its presence in Saudi Arabia...
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Valor Hospitality Enters the Branded Residences Advisory and Management Market for Lifestyle, Mixed-Use Precincts and a First in Zanzibar

By
Valor Admin
Valor Hospitality Partners has expanded its East African presence and expertise through branded residences and urban city hospitality management...
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Embracing Change to Enhance Guest Experience in a Modern Hospitality Era

By
Eli Fuchs, Regional Director of Operations, Americas
Looking ahead, we predict the guest experience will continue to shift towards hyper-personalization and enhanced technological integration...
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Valor Hospitality Partners Expands Domestic Portfolio

By
Valor Admin
Valor Hospitality Partners continues to grow its global portfolio, assuming operation of the Garden Inn Haymarket in Haymarket, Virginia...
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